Sheath Underwear Creator Army Veteran Robert Patton

179: Sheath Underwear Founder and Army Veteran Robert Patton

SUBTITLE: Anatomical Isolation Pouch for Male Extremities

On today’s episode, Joe Crane talks to Army veteran Robert Patton about his inspiration on the battlefield to create a new kind of underwear in Sheath Underwear Founder and Army Veteran Robert Patton.

Robert Patton is loved and honored by all who know him. He is the nicest guy and takes care of people. It is because of this that he has so many team members willing to sacrifice their own ambitions to follow him on his journey to take an Idea he had on the battlefield to a reality where he sits as the Chairmen and of the Board and CEO of SHEATH Underwear.

He wants to share his story and challenges so that others will know that they too can make something of themselves if they are so inclined or become a member of a team that has shared vision of success for all involved and thrive in that regard.

Robert Patton Thrived in the Army

In 2006, Robert was attending college and working as a payroll specialist. His debt was piling up and he needed to make a decision to continue with his education or try something different. The Army was offering bonuses and Robert decided the universe was trying to tell him something.  

Robert joined the Army in 2006 during the War in Iraq. He immediately excelled in basic training and his AIT training. Within a year, he joined his unit as a 92 Mike, as a mortuary affairs specialist in Iraq.

The job was an honorable one. Robert’s job was to ensure the soldiers were treated with honor, dignity and respect as they were returned home to their loved ones. It wasn’t a glamorous job but it was a necessary job Robert was proud to do.

Educating Himself

While serving, Robert focused on his education and accumulating Army credits to get rank. He was on the fast track. He made corporal within a year and a half and sergeant within two. Upon his second tour he was the NCOIC of his squad. It was a successful tour with all men returning.  

“If you wait until your product is perfect to take it to market, you’ve waited too long” Robert Patton on making the leap from enlisted to entrepreneur

Transitioning to Civilian Life

It was a tough final two years serving in the Army. Robert got divorced, lost his house and was estranged from his daughter. Robert needed a positive focus.

On the battlefield in the Iraq summer of 2008, Robert came up with and idea for underwear. Not your average underwear, but one with a unique design. It had an isolation pouch internally to separate your package from your thighs which can become uncomfortable.

He had his “a-ha” in 2008 and in 2010 he began work on his version 0.0 product but it was going to be a long road. Robert was not discharged until 2012 and the first Kickstarter campaign was in 2013.

Since that time, there have been manufacturing errors of an entire production order that had to be overcome. His late wife passed and Robert Patton is now a single father of a 16 year old daughter.

To find out how he overcame obstacles to create a respectable company on track to triple last year’s earnings without outside investors, download and listen to Sheath Underwear Founder and Army Veteran Robert. Don’t forget to leave us a 5-star rating and review if you enjoyed the show. We would love to hear from you!

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