Batteries Plus Franchise with Keith Placencio

Keith Placencio; Veteran On the Move

In this episode, Joe is joined by Maine Veteran and Batteries Plus franchisee Keith Placencio.  Keith enlisted in the Marine Corps following highschool and served for four years. Following his military service, Keith attended college and entered corporate America as an engineer. He shares his journey to entrepreneurship and lessons learned along the way. Finding success in his community as a Kona Ice franchisee, Keith looked to diversify his business and discovered Batteries Plus through a friend. Joe and Keith discuss the benefits of franchise ownership and the importance of being connected to your community. Check out the Batteries Plus here



About Our Guest   


Keith Placencio is the owner and operator of Batteries Plus of Las Cruces, NM. He served in the Marines from 1987-1991 and since he left active duty, he has been dedicated to his community, giving back over $350,000 from previous business ventures. Now as a Batteries Plus franchisee, he has provided the Las Cruces City Fleet Services and the Dona Ana County Fleet Services with batteries for over 1,000 vehicles, with more on the way with pending partnerships. He will open his second Batteries Plus location in El Paso, TX later this year where he plans to have the same impact within that community.


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About Our Sponsors


Navy Federal Credit Union 

Getting a new car is exciting, and you deserve a hassle-free buying experience. You can get a decision in seconds and enjoy great rates. With everything you need in one place, Navy Federal’s Car Buying Center is your one-stop shop for researching, financing, buying, protecting and enjoying your next car. You can search for new and used cars, access vehicle history reports, enjoy discounts on auto insurance and more. And you can make the most of your time on the road, wherever you go, with our Flagship credit card. Whether you’re taking a trip to relax or see somewhere new, you deserve a travel card that does the work for you. The Flagship credit card will earn you 3X points on travel, plus up to $100 in statement credits toward TSA Precheck or Global Entry and a free year of Amazon Prime. With 2X the points on all purchases outside of travel, the rewards don’t have to end when your vacation does.

For more on Navy Federal’s car-buying experience and Flagship Rewards, visit


At Navy Federal, our members are the mission.   


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Veteran On the Move podcast has published over 480 episodes. Our listeners have the opportunity to hear in-depth interviews conducted by host Joe Crane. The podcast features people, programs, and resources to assist veterans in their transition to entrepreneurship.  As a result, Veteran On the Move has over 7,000,000 verified downloads through Stitcher Radio, SoundCloud, iTunes and RSS Feed Syndication making it one of the most popular Military Entrepreneur Shows on the Internet Today.


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