When you’re just starting out in a new business, free publicity is pure gold. While social media, blogging, and other digital practices can help you increase brand recognition, media relations is still a vital core component to any brand strategy. Why should you make press coverage a focus area? Being featured in a local or…

Starting a business is hard work, no matter which way you approach the process. If you have considered entrepreneurship, you may want to take a look at going the franchise route. Franchise opportunities can be overwhelming, so it’s important to know what to look for. The Benefits of Buying a Franchise There are many benefits…

If you’re considering starting a business, or even if you’ve already launched – having a business plan is vital to your sustainability as an entrepreneur. Business plans help you identify strengths, weaknesses, and potential areas of concern. The more you can plan ahead, the better you’ll be prepared to handle a crisis down the road.…